I grew up with Timex watches and they always seemed to last the longest. It is hard to buy anything these days that seems to last well. While both my son and I liked the look of the sharks and the cool blue colour of the watch, it was the brand name on this Timex Boys Sharks watch that sold me. I figured if I had a Timex when I was a lad that I could not break it was worth taking a shot on. I have not been disappointed so far. He has had his watch for quite a while and other than washing the band from time to time it still looks good. True to their motto this Timex watch can take a licking and keep on ticking. A good buy for any child.